Data warehouse for AOL Germany built on SAND
By Hannah Smalltree
Every night, the different source systems push data to a staging area. An extract, transform and load (ETL) tool with embedded data quality checks (from Lexington, Mass.-based Ab Initio Software Corp.) then delivers cleansed data to the SAND Analytic Server. From there, Türling’s team uses a layer of front-end analysis tools, such as Business Objects and SPSS, to create rich customer profiles and support marketing campaigns. Creating enriched customer profiles with accurate, up-to-date and complete data has enabled sophisticated segmentation and propensity modeling, Türling said.
SAND/DNA Provides CRM Analytics For Korean Portal - TMCNet
By David Sims
Using SAND/DNA Analytics, [NHN] officials claim, “all the data, down to the most detailed level, is available for querying immediately after it is loaded, permitting quick and easy access by business users employing industry-standard business intelligence tools or methods.” SAND/DNA Analytics does not require indexing.